mrcantile | services

We are passionate about creating strategic marketing initiatives that result in brand loyalty and resonate with small to medium-sized businesses. mrcantile's expertise ranges from developing marketing materials and creating bespoke events to conducting audience research and launching net-new marketing channels to speak to a core audience of entrepreneurs. If you want to better understand or engage with SMBs, entrepreneurs, and makers, we've got you covered.

Product & Brand Marketing

  • From product ideation, positioning, sales enablement materials to go-to-market planning, we'll work with you every step of the way to ensure optimal product adoption.

  • We can develop nurture, net-new customer journey, and lead-generation email campaigns for you to deploy to your target audience of SMBs.

  • We develop strategies and content across owned and operated channels, including social media, blog posts, help desk articles, and product details pages on your company’s website.

  • We identify new marketing channels for you to reach your target customer and develop corresponding playbooks.

Qualitative Audience Research & Development

  • We love developing outreach plans and corresponding collateral, including target outreach lists, interview questionnaires and call/email scripts for scheduling interviews.

  • We schedule and lead 1:1 interviews and focus groups after developing a comprehensive outreach plan. We can then prepare an executive presentation based on research findings and create proposals based on findings as part of a broader go-to-market strategy.

  • Accelerate your product adoption by leveraging our deep SMB expertise to help you identify relevant SMBs to partner and collaborate with.

Experiential Events & Programs

  • Whether you seek local, national, or global engagement from your core audience of professionals, we can develop and execute in-person and virtual community events for you with a focus on B2B or B2C, depending on your needs.

  • We develop and launch advisory councils to help you tap into your biggest fans to improve and evolve your product(s) and services.

  • We identify the most worthwhile trade shows for your company to attend, develop meaningful trade show assets, including booth signage and marketing materials, and train your team on how to engage with customers who visit your booth.

  • We develop scalable, virtual educational workshops that dive deep into how your customers can leverage your products for their needs.

SMB Education & Empathy Building Sessions

  • We host a variety of education sessions to help internal teams better understand and connect with SMB audiences. From intimate fireside chats with a member of your C-suite to panel discussions on how SMBs utilize your product, we enlighten your employees by revealing the needs and challenges of small business owners.
    We also connect product and engineering teams with your target SMB audiences through virtual workshops and product feedback sessions.

  • Insights Incubator is our most robust series of in-depth education sessions and provides a holistic view into SMBs, including the key pillars that make this audience unique. During the sessions, teams and stakeholders develop a deeper understanding of SMB audiences, increasing empathy for their pain points and inspiring more thoughtful approaches to product development.

Questions before getting started?