mrcantile | mur·kuhn·tile

Strategic B2B marketing initiatives that resonate.

mrcantile | what we do

Many early-stage startups and established, large organizations are strapped for the time, resources, and talent to develop go-to-market strategies and compelling experiential marketing initiatives that speak to SMBs, entrepreneurs, and makers. We help bridge this gap by working with you and your team to create thoughtful, scalable, impactful, and mutually beneficial community-centric programs that cater to these audiences.

  • "Working with mrcantile felt seamless; they’re exceptional collaborators and would be an asset to any project. Their proactive, strategic approach, crisp communication, and organizational skills were instrumental in making our grassroots community plan absolutely solid. I’d eagerly choose to work with them again."

    Archit Bhargava | Sr. Director, Product Marketing | Niantic

  • “mrcantile was instrumental in our go to market and product launch. The collective has a wealth of SMB knowledge; they brought market insights that would have taken us dozens of conversations and months in-market to uncover. As we developed our product offerings and messaging for launch, mrcantile helped us refine our features to ensure they met the needs of our SMB clientele. We couldn't have launched without their support.”

    Jeff Hui | Founder | Jumpstart AI

  • "HearstLab leveraged mrcantile to provide hands-on education and training for four of our earliest-stage portfolio companies on how to engage, retain, and acquire their core ICP which happens to be mrcantile’s bread and butter: small to medium businesses. By leveraging their 15+ years of industry experience, our founders walked away with actionable SMB marketing plans after a 1-hour session which speaks to mrcantile's expertise and versatility as a business and the clients they can support. We can’t wait to work with mrcantile again in the future!"

    Nico Gendron | Groth Marketing Lead | HearstLab VC

mrcantile | services

Product & Brand Marketing

From product positioning and sales enablement materials to crafting brand messaging and a compelling business narrative, our approach is tailored to meet your business’s needs and desired outcomes.

Experiential Events & Programs

Crafting scalable and impactful in-person or virtual events ranging from product workshops, educational webinars, intimate gatherings, or bespoke, large-scale community-building events is what brings us joy.

Qualitative Audience Research & Development

Need more data before launching a potential marketing initiative? Our audience research answers your most nagging product positioning questions to help you shape messaging that resonates.

SMB Education & Empathy Building Sessions

Are SMBs a new target audience for your company? Or are you looking to re-engage with an existing SMB audience? Our Insights Incubator offering helps teams reinvigorate their approach to product development while developing a deeper understanding of and compassion for this critical audience.

We understand the joys and pain points of running a small business.

“If you see me talking to myself, don’t worry, I’m just having a staff meeting.”

Get started with mrcantile, today.